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VAT invoice or selfie with a client? Business in the age of Instagram
A modern entrepreneur in Poland faces the challenge of combining traditional duties, such as issuing invoices VAT, with modern marketing strategies, including social media activity. Should every entrepreneur become an influencer? Or maybe skillful use of available tools is enough to effectively promote your company?
Social Media as a Business Tool
According to the 2023 IAB Polska report, almost 69% of the population uses social media in Poland, which is slightly higher than the global average
Platforms such as Instagram and TikTok have become not only a place of entertainment, but also a powerful marketing tool. For example, the cosmetics brand Fenty Beauty, when introducing its products to the Polish market, collaborated with leading Polish influencers, which resulted in huge campaign reach.
Examples of Polish companies on Instagram
Polish companies are increasingly using Instagram to building your brand. An example would be ANIA KRUK jewellery, whose profile is characterized by consistent photos and eye-catching aesthetics.
Another example is the National Museum in Krakow, which actively engages its followers through interesting visual content.
Does every entrepreneur have to be an influencer?
Not every entrepreneur has to become an influencer, but a presence on social media can significantly impact brand recognition and customer relationships. It is important that social media activities are authentic and consistent with the company's values. Collaborating with the right influencers can bring benefits, but it is crucial to choose partners who fit the brand's profile and its audience
How to effectively use social media in running a business?
Define your target group
Understand who your products or services are aimed at and tailor your communications to their needs.
Create valuable content
Publish content that is interesting and engaging for your target audience.
Collaborate with influencers
Consider partnering with people who have a real impact on their community and fit your brand image.
Monitor the effects
Regularly analyze the results of your social media activities and adjust your strategy depending on the results you achieve.
VAT invoice or selfie with a client? Business in the age of Instagram
In the digital era, social media has become an integral part of many companies’ marketing strategy. Although not every entrepreneur has to be an influencer, skillful use of platforms such as Instagram or TikTok can bring tangible business benefits. The key is authenticity, consistency, and adapting your activities to the specifics of your industry and customer expectations.
Take care of the professional image of your company – use a virtual office in the center of Krakow!
Having a prestigious address in the heart of Krakow is a great way to strengthen the trust of your clients and business partners. Our virtual office offers not only an attractive location, but also a full package of services that will allow you to focus on developing your business:
- Representative business address – Perfect for company registration and daily correspondence.
- Correspondence handling – We receive, scan and forward your letters so you don’t have to worry about any shipments.
- Flexible service packages – Tailored to your needs, from the address itself to additional options such as conference room rental.
- Costs under control – A virtual office is a cheaper alternative to renting physical office space.
Turn formalities into convenience and gain time for what's really important! Krakow is a city full of business opportunities - make your business at the center of them.
Contact us and join the group of satisfied customers.
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[…] business online presence is becoming an essential element of many companies’ operations. Customers increasingly use the internet to find products, services or opinions. Business digitalization not only allows […]