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WHAT ARE GOOGLE REVIEWS?
Google reviews are simply comments from various users who want to share their opinion with others about a given place, facility, business or virtual office at whose address we have registered our business.
Opinions can be posted on a Google business card by writing comments and adding the number of so-called stars, which reflects the level of consumer satisfaction. The satisfaction scale is five-level, starting with one star, which expresses high customer dissatisfaction. With the increase in the number of marked whistles, the expression of satisfaction increases - the maximum number of whistles = 100% satisfaction. There is also the possibility of expressing your opinion with the number of marked stars alone, without writing an additional comment. This allows for quick publication of a review when we do not currently have time for it, or do not want to justify our choice and we absolutely want to show our feelings.
HOW TO GET OPINIONS?
There are many effective ways to gather feedback, here are the simplest ones:
Verbal request
A verbal request or reminder addressed to the serviced person. However, it is important to remember not to pressure the customer, because they must be willing to do so and feel actual satisfaction with our services or products.
Posting information
Placing information about our Google business card, e.g. on the door of the premises or in other visible places. We can additionally use popular QR codes for this, which, after scanning, will allow quick redirection to the business card.
Sending emails to the database of current customers asking for reviews or sending them after a service or product sold, however, some people may consider it as spam. Therefore, it is better to include information about the Google business card in the email footer, it will be visible every time the customer receives any message from us.
link
The most popular and effective way is to place a link to our business card on the website or company social media, but we must remember that it should appear in a visible place.
BUY GOOGLE REVIEWS?
There are many offers online that encourage you to quickly gain positive opinions, of course for a fee. This is an idea that we completely advise against. Purchased opinions are primarily a way of unfair competition, and they can also be easily distinguished from reviews by real users, because they are repetitive and posted at a similar time from accounts with a suspicious history. It is a bit harder to distinguish an opinion without a comment, but a series of such reviews should also make it clear to us that they are simply bought. Additionally, it is worth remembering that such opinions do not affect the positioning of our page, and they can be deleted and our account blocked!
NEGATIVE OPINIONS - SHOULD WE BE SO FEARFUL OF THEM?
Negative opinions, or those with fewer stars, are striking, causing mixed feelings in the interested party. We should draw conclusions from each such review and improve our actions so that such a situation does not occur again. Each negative opinion shows us what we still need to work on and becomes a reason for further improvement. It is worth responding to negative comments by explaining the situation or proposing a solution, thanks to which the consumer can use the option of editing or deleting the review.
CAN REVIEWS BE DELETED?
In the case of an unfairly published opinion, i.e. one that is offensive or unrelated to our business and is not issued by our client, we have the right to report it to Google Support, by completing a form explaining why a given opinion is incorrect.
A review of a violent nature should be “flagged” or reported by clicking on the small flag next to the review, then selecting suspicion of violence or hatred.
Reported opinions are not always removed or this happens only after some time. However, it is especially worth trying in situations expressing anger or aggression. In the case of a correctly issued opinion, our application will not be considered positively, consumer law tells us this.
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